We have a (fresh) new website!✨👨🏿💻
New look, same bold mission. The SFAN brand is evolving fast.
A few weeks ago, I told you that our focus for this year is on consolidation…and that means a lot of different things for us.
In line with that consolidation objective, we've been rethinking the SFAN brand. The work actually started late last year.
We wanted to add a lot more positive spin to the logo, website, and brand assets. After several weeks of carefully crafting and curating different aspects of the brand, I’m pleased to unveil to you our new website:
www.sfanonline.org 👈🏿👈🏿👈🏿
It’s cleaner, fresher, and most importantly, boldly-expressive of the SFAN exceptionalism.
On the logo side of things:
We refined the SFAN logo for clarity, contrast, and modern appeal—all that without stepping away from the central message of the asset.
The key updates of this process are:
1. Introducing a richer, bolder shade of blue,
2. Simplifying the star element by reducing the number of lines,
3. Precise color corrections to ensure consistency with our new brand direction.
The new SFAN blue color creates a striking contrast with our existing sky blue and vibrant green.
It gives the brand a more vibrant and refreshed look with a bolder, more confident visual identity.
This refinement improves the logo’s readability. It also strengthens its presence across different applications.
"These updates maintain the essence of SFAN. They elevate our visual identity to better reflect our mission and growth. The refreshed logo embodies our commitment to innovation, clarity, and impact." — SFAN Brand Developer, Delight.
Please take a few minutes to review the new website. I’d appreciate your feedback on areas we can improve.
👨🏿💻Here’s the link one more time: www.sfanonline.org
🔔A Quick Rewind ICYMI:
Geneva AI Forum
I recorded a talk I planned to give at Geneva for the 2025 AI forum (as I wasn’t able to attend due to logistical hiccups). Here’s the video:
Son Takes Parents to Court Over Move to Africa
I saw this news on BBC about a 14-year-old boy who took his own parents to court after they moved him from London to Ghana to go to boarding school.
His parents feared he was being "groomed" into criminal activity, so they brought him back home.
According to BBC, the boy told the High Court in London that his parents had tricked him into going to Africa, saying it was to visit a sick relative.
He said had he known he was being sent to boarding school, "there would have been no way I would have agreed to it."
It reminds me of my conversation with Henry Asenso, founder of Africa's first real estate data analytics platform, Kuro Africa.
Henry faced EXACTLY the same treatment for EXACTLY the same reason.
But unlike the said 14-year-old boy, Henry discovered his purpose in Ghana and is now solving a vital problem for the continent. Now he’s teaching entrepreneurs how to get ahead in Ghana.
If you missed that convo, it’s a must-watch. Here’s the recording:
World Bank Policy Event
The World Bank Ghana Country Director, Robert Taliercio, convened some ecosystem operators and policy enthusiasts (including yours truly😉) at the Movenpick Ambassador Hotel to launch the 2021 Ghana Public Finance Review Report.
The report highlighted key development challenges and policy recommendations.
If you missed it, download the report here.
That’s all I have for you this time.
Here’s to a great month of March!
Thanks for reading,
Tom-Chris.